M/SIX WINS GLOBAL MEDIA BUSINESS FOR LONDON BUSINESS SCHOOL

m/SIX kicks off 2019 by winning the global media account for one of the world’s leading business schools, London Business School.

Taking over from incumbent Havas, m/SIX was chosen for its audience-first thinking and promise to deliver an optimised performance media model.

m/SIX will work closely with London Business School to deliver on their vision and key priorities for 2019, to further cement the School’s footprint across the globe.

The m/SIX data-driven approach incorporates the three dimensions of fame, authority and experience to cut-through the journeys of prospective candidates, leveraging London Business School’s thought leadership content across paid, owned and earned channels.

Ben Brown, EMEA Agency Lead at m/SIX, said of the new win, “We are delighted that London Business School chose us and felt shared ambitions throughout the process. The team can’t wait to get started to bring our audience and data-led approach to a global client as prestigious as London Business School.”

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