Marketing Lessons Learned from Queen Victoria’s Fierce Style

m/SIX Senior Partner, James Chanter, has authored an article for AdWeek on 3 Influencer Marketing Lessons Learned from Queen Victoria’s Fierce Style. The piece – inspired by Queen Victoria’s trendsetting fashion and early adoption of new technology – urges modern marketers to take a page from the royal book to impact their influencer strategy.

James’ three royally-inspired marketing lessons:

  • An influencer’s #1 client is always themselves.
  • Partner with influencers who are true fans of your product.
  • Influencers are better at influencer marketing than you are.

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