m/SIX Went Beyond the Traditional Glossy Print Ad to Break Another Media First

In March 2017, m/SIX partnered with luxury jewelry brand David Yurman to support the launch of its new “Continuance” collection. To stand out against a mass of competing media, m/SIX’s solution went beyond the traditional glossy ad (print or digital) to delivery something of legitimate value that mirrored the type of content audiences were already consuming.

The team helped David Yurman by partnering with fashion heavyweight ELLE and two popular Instagram stylists to launch the magazine’s first-ever branded Facebook Live video. Leveraging ELLE’s 4.7 million Facebook followers, David Yurman had access to a stellar production team, incredible reach and loyal fans. With a combined total of 880,000 followers, the two Instagram stylists provided an incremental layer of qualified reach.

The campaign was a major win all around. David Yurman made a splash for the new product range with key audiences while driving overall brand awareness. And ELLE.com found a new way to monetize Facebook Live that resonated with its fans.