Corina Constantin Named 2018 Cynopsis Buyers and Planners Honoree

As the Head of Marketing Intelligence at m/SIX, Corina Constantin has been the wizard behind the curtain for some of the agency’s great success stories with particular flair for using digital tools to generate real world action. For example, driving a substantial volume of in-store visits (directly attributable to media) for luxury jeweler David Yurman during the holiday season; or helping the Whitney Museum incorporate geofencing and location data to drive record attendance.
 
Crucial to this success has been Corina’s skill in developing proprietary data-activation methods that incorporate multiple data sets in combination.
 
Corina and m/SIX are clearly on to something. The agency has racked up more than ten new client wins over the past year-and-a-half while delivering insightful data-driven work for brands including AstraZeneca, Hitachi, Chico’s, Aetna and Volvo.

A computer scientist by trade, Corina got her start in advertising in Romania after the fall of communism.  She came to the US to study the quantitative aspects of advertising measurement, earning a Ph.D. from Penn State.

Read more

SEE MORE

/NEWS

SEE MORE


/NEWS