M/SIX WINS MEDIA BUSINESS FOR NATIONAL EXPRESS

m/SIX kicks off 2021 by winning the UK media account for National Express, the UK’s largest operator of scheduled coach services, following a competitive pitch.

Taking over from Havas Media, the incumbent for 10 years, m/SIX was chosen for its audience-first thinking and insight-fueled “experiencing is believing” strategy.

m/SIX will work closely with National Express to deliver on their vision to reconnect people across the country when the time is right, following 12 months of great disruption for the travel industry.

m/SIX’s data-driven approach underpins the “experiencing is believing” strategy through harnessing the power of social proof to motivate the audience, making the experience relevant and unique to the individual route, and making it easier to experience National Express by improving the customer conversion journey. The approach will be delivered across all paid media channels and SEO.

Read the article here.