m/SIX Hosts First Multi-Market Black Friday ‘War Zoom’ with Fossil Group EMEA

Fossil Group, Inc. an accessories brand specializing in watches, leather goods, jewellery and smartwatches hosted its first- ever multi- market Black Friday ‘War Zoom’ with the support of m/SIX, its agency of record for the EMEA region. Working together, client and agency analysed a number of different data sources in real-time, leveraged against increased consumer demand and activated campaigns in real-time and at pace.

Black Friday marks the most significant day for online sales. With the current global pandemic disruption, and several Fossil Group EMEA retail stores and wholesale brick and mortar distribution being closed due to lock-down, sales on the last Friday of November were even more important than in prior years. To ensure that Fossil Group brands effectively capitalised on such an important sales date, m/SIX created a new and unique way to cut through the competition and deliver business results; the first multi-market War Zoom.

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