The&Partnership and Lexus Extend Partnership with Secret Escapes

Following the success of last year’s partnership, Lexus and Secret Escapes are back to showcase the design credentials of the all-new Lexus UX to discerning travellers in the UK. Together, the car brand and luxury travel company are embarking on urban adventures around the UK to promote how its sleek design, modern luxury and smart technologies make the Lexus UX perfect for any city road trip.

Running for 10 weeks and building on the buzz already created by the Lexus UX’s launch campaign, Secret Escapes’ UK audience of 22 million design-loving members will be taken on a journey in the Lexus UX with interior design influencer Sommer Pyne, visiting some of London and Edinburgh’s most striking attractions and hand-picked hotels.

The story will unfold on social, with audiences following city explorers @housecurious and her husband on Instagram as they visit the trendiest hangouts and some of the finest design hotels in the country.

Content will also position the Lexus UX as the perfect vehicle for urban escapes across websites, social platforms and display; reaching new audiences and converting test drive leads online. A Lexus Escapes’ microsite will also amplify the partnership, sitting within the Secret Escapes’ main website and featuring bespoke, expert city guides, a look book of the world’s best design hotels and a recommendation of curated high-end properties.

Throughout the partnership, holiday-goers making a domestic booking with Secret Escapes will be invited to enter a prize draw for the chance to win use of a Lexus UX for their staycation. There will be two winners each week for the duration of the partnership, with the competition managed and fulfilled by Lexus UK.

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