THE&PARTNERSHIP AND TALKTALK ANNOUNCE PARTNERSHIP WITH BAUER

From September, in a 4-month deal brokered and managed by m/SIX as part of the The&Partnership, TalkTalk will be partnering with Bauer Media to create a truly cross platform campaign which speaks to time poor, TV hungry audiences.

Designed to alleviate ‘Netflix syndrome’, a chronic cultural condition where one is unable to make a definitive decision when presented with an abundance of options, this partnership brings together TalkTalk TV & Bauer’s stable of entertainment brands to deliver TV recommendations you can trust.

A mix of editorial, native and tactical formats will run across key TV titles TV Choice, TV Guide and the newly launched Pilot, provide snappy useful recommendations for readers searching for programme inspiration.

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