GOOD HEMP APPOINTS M/SIX TO LAUNCH ITS NEW CHILLED HEMP DRINK

Good Hemp, the independently owned Devon based food and drinks company, has awarded its media planning and buying account to m/SIX. The brand has pioneered using the natural goodness of hemp seeds to make food and drinks that are delicious, nutritious and good for the planet.

Good Hemp have unveiled a new campaign, You Name It, We’re Good For It, for the launch of their chilled dairy-free hemp drink, a plant-based alternative to milk.

A growing number of consumers are moving away from dairy products due to concerns about health, animal welfare and the environment. Fewer people, however, are aware of Good Hemp and its myriad benefits.

As Good Hemp’s first media agency, m/SIX will use its data-driven approach to identify relevant audience micro-segments as part of the new campaign, serving consumers with messages that relate to their individual non-dairy behaviours. A person who is plant-based for environmental reasons will read a message connecting Good Hemp’s eco credentials with rainforest protection, while the health-conscious will learn that Good Hemp milk is enriched with calcium and vitamin

Read more

SEE MORE

/NEWS

SEE MORE


/NEWS