ROBINSONS CORDIALS JOIN JAMES MARTIN’S SATURDAY MORNING

Robinsons, the number one squash brand in the UK, has announced it will be the official sponsor of James Martin’s Saturday Morning with its Cordials range. The popular ITV programme returns for its second series next Saturday 1st September.

The sponsorship was secured by m/SIX, long-standing media partner to Robinsons and parent company Britvic. The idents were by created by Saatchi & Saatchi.

Robinsons Cordials, which launched in 2017, is the most sophisticated Robinsons range yet and is designed especially for adult palates. Since its launch, the Cordials range has already grown to become a £4m brand by attracting a new adult customer base into the segment. As a result, it is driving growth in the premium cordials market, one of the fastest growing in the category at +38.9%, as well as increasing purchasing frequency and household penetration, showing the ongoing customer demand for premium soft drinks like Robinsons Cordials.

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