Sun Bingo sign Jeremy Kyle Show sponsorship deal

Sun Bingo, the award-winning online bingo operator, is pleased to announce a new sponsorship deal with ITV’s long-standing daytime programme The Jeremy Kyle Show, starting today.

The deal will see Sun Bingo provide idents for the show, along with VOD support and also look to utilise the show’s social media assets, which is a first for any commercial partner involved with the show. The social posts will help tobuild a connection between its loyal following and the brand.

Sun Bingo’s ethos of being an entertainment provider will resonate through to its followers with registered players being able to join in the fun and win a chance of being part of the show’s audience.

The idents, created by Pulse and The&Partnership London, feature comedian Jayde Adams revisiting her role as Sun Bingo’s bingo-mad character, sitting alongside her two best mates in the audience of a TV show. What happens on-stage isn’t shown – the comedy instead being in the trio’s hilarious comments, with each of the titles riffing off bingo terms such as ‘Christmas Cake’, ‘Stuck In A Tree’, and ‘Was She Worth It’.

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