Vitality Life & Health Rewards Activation

To drive significant business growth whilst improving efficiency, we leveraged Vitality’s unique wellness proposition with a wide range of rewards to fuel our media strategy.

Each of the rewards would appeal to a different audience. Ranging from Apple Watches to cinema tickets, each benefit required a highly targeted media approach.

Upfront audience planning helped us decide which partner benefit our media should hero. Demographic, interest and media consumption data determined our channel selection and execution, resulting in a bespoke activation plan for each partner.

Brand TV, DRTV, radio and print were utilised to drive awareness, while display and social were utilised to drive performance with a highly targeted approach based on multiple data points.

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