ABOUT

ABOUT

m/SIX is a progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture.

With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.

m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight. Clients include Toyota, Lexus, News Corp, Britvic and TalkTalk.

LEADERSHIP

OUR SERVICES

We combine industry leading technology and talent to ensure we always deliver pioneering solutions for our clients.  
  • Account Management
  • Strategy and Planning
  • Digital
  • Data and Analytics
  • Technology Platforms
  • Performance Marketing
  • Audience Planning
  • Partnerships
  • Trading and Investment
WHAT WE DO

A Transformative Business Partner
Account Management

We have a strong suite of capabilities, designed to flex across a range of budgets and a mix of marcom challenges. Our agency services can be tailored to each of our clients to fit their needs. We’re dedicated to leading media and marketing transformation for our clients and truly understand the challenges faced by modern marketing.
Strategy and Planning

We’re helping our clients transition from the old world of certainty to the new world of adaptability. From starting with channels to starting with people. From fixed laydowns to fluid optimisation. And in particular, from thinking about brand and performance in silos, to seeing them as one system.
Digital

Our Digital teams have deep knowledge and expertise in all digital channels - Display, PPC, Biddable, SEO and Customer Experience. Supported by ad-tech and martech specialists providing bespoke and sophisticated solutions for our clients' activities. Some of our digital experts sit alongside clients’ marketing teams in dedicated embedded teams, whilst the majority sit together in our market HQ.
Data and Analytics

We provide data engineering, data preparation and data connectivity services. We take an entirely modular approach to designing and building reporting and data visualisation solutions. However, regardless of the scope of our role, there is one key principle to which we always adhere to ensure that we are expressing the most valuable datasets tailored to the needs of specific stakeholders or cohorts: we aim through data visualisation to democratize data to expedite organisational adoption.
Technology Platforms

Our approach is driven by this deeper understanding of a client's business and our philosophy is that technology can help solve business problems, though not all business problems are solved by technology. Our practice will help set clients up for the contemporary world, future-proof them and help deliver success from marketing.
Performance Marketing

As we continue to see the digitisation of media, it’s our firm belief that it's about driving outcomes for our clients by findings their audiences at the right time and at the right place. Constantly optimising and chasing every last sale.
Audience Planning

We focus on the consumer and understanding the nuances to their media consumption, tapping into these so as to increase the effectiveness of the various media buys. We believe that ensuring TV, Video, Audio, Cinema & Press specialists adopt this as an integral part of the process results in a far more audience led response.
Partnerships

The m/SIX Partnerships division is a specialist unit within the agency who focus on curating and delivering best in class media partnerships across all media channels. We work across both traditional sponsorships and the more bespoke opportunities for our clients.
Trading and Investment

Our Trading and Investment teams ensure first-class delivery of all media on behalf of our clients. Our ability to consistently deliver on market-leading positions both locally and globally is enabled through a balance of leading market collaboration and the intelligent application of scale.

PARTNER IN

PARTNER IN

 

m/SIX is a partner in The&ampPartnership, an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. A cross-discipline communications group built for today’s complex industry landscape, The&ampPartnership comprises of 15 agencies spanning four continents, with 1,500 staff.

 

Bringing together specialisms including creative and design, media planning and buying, content and digital engagement, PR and influencer marketing, live events and experiential, data analytics and CRM, The&ampPartnership also leads new-model agency offerings for clients including News UK, The Wall Street Journal, TalkTalk, TELUS and Toyota. Digital and multi-channel expertise sits at the core of all its businesses.

 

The&ampPartnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.