m/SIX wins Whirlpool

Whirlpool EMEA has selected WPP as its strategic communications partner across 29 EMEA countries, effective from January 2021.

m/SIX will work as part of an integrated team to will help Whirlpool strengthen its comprehensive portfolio of world-leading home appliance brands and products.

Whirlpool’s decision to consolidate its creative, ATL, BTL, PR, shopper and digital marketing for all its EMEA brands – KitchenAid, Whirlpool, Hotpoint, Bauknecht, Indesit and Privileg – follows a highly competitive nine-month pitch process among six global networks.

This article first appeared on WPP news.

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