m/SIX Names Belinda Smith as CEO, NA / Americas

Belinda Smith joined m/SIX in January 2021 as CEO, Americas. She has also been The&Partnership’s Special Advisor to the board since June 2020. Before joining m/SIX, she was Head of Global Marketing Intelligence at Electronic Arts (EA) where she created their first central team to lead content, channel and audience strategy as well as marketing effectiveness and measurement.

Previously, she was the Director of Programmatic Strategy at 360i where she oversaw strategy, buying, and data capabilities across all programmatic accounts and client teams. A veteran of the New York Ad Tech industry including a stint at the IAB; Belinda started her career in product management and marketing at AT&T.

Belinda is a Marketing and Diversity activist currently serving as the Global Diversity Ambassador for the World Federation of Advertisers. Belinda is a champion of inclusive workplaces which support and cultivate diverse talent and work.