The Fossil Group Names m/SIX Agency of Record

Fossil Group, the accessories brand, has awarded its EMEA media account to m/SIX. The business will be run from the agency’s UK office and focus on delivering real-time analytics across the business and its brands.

Commenting on the appointment Francesco Pagano, Fossil’s head of brand and marketing – EMEA, said: “We are glad to have started our partnership with m/SIX, who shares the same ambitions and values as Fossil Group. We look forward to an exciting and innovative year ahead.”

m/SIX EMEA CEO, Jack Swayne said: “We are delighted that Fossil will become a new client for m/SIX across Europe. We share the same ambition to blend industry-leading performance marketing to deliver effective business while also growing the Fossil brands in an ever more competitive marketplace”

m/SIX continues its trend of working with some of the world’s best known brands.