The world’s first branded Ad blocker for Hotels.com

We teamed up with Channel 4 and Crispin Porter + Bogusky to create an interactive digital campaign that sees the Hotels.com brand’s mascot, Captain Obvious, blocking ads on All 4.
All 4 viewers served the latest Hotels.com ads were given the option to ‘block’ them and when doing so, see Captain Obvious physically obstructing the advert, with the help of props including dry ice and giant foam hands, until the ad has played in full.
Taking the ad-blocking riff one step further, the campaign included Captain Obvious ‘blocking’ Channel 4’s own ads promoting popular series Peep Show, Misfits and Gogglebox.

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