m/SIX wins media business for Bridgestone Europe

m/SIX will lead the world’s largest tyre and rubber company on its journey of digital transformation across a number of European markets. Spend will be shifted from more traditional channels, as used previously by Bridgestone, to more addressable, yet scalable, media channels like digital display and video.

Structured around the way consumers ‘flow’ across the new media landscape, strategy will see intelligent data systems fused with smart tech to enable a more agile and responsive deployment of Bridgestone’s resources.

Ben Brown, EMEA Agency Lead at m/SIX, said of the new win, “We are very excited to have been chosen by Bridgestone Europe to help deliver their digital transformation agenda across a number of markets. m/SIX will be applying our Flow Planning approach, assisting Bridgestone in understanding their audience through behavioural data signals and responding with flexible communications across all media channels.”

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