webe community: The brand launch that gives, not asks

Instead of launching conventionally into the market with a big awareness campaign and asking for people to give us their business, our first act as a community-powered brand was to give. By analysing what Millennials were searching for, reading about and sharing with their friends and family, we identified the social areas they were most passionate and concerned about. With the identification of these passion points, we then set out to develop a first-of-its-kind social good crowd backing platform.

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