webe850 app makes serious, fun

Prior to its service launch, webe set out to build a test bed of registered members, equipped with LTE850-compatible smartphones, for pre-launch products and services. However, not everyone is using an LTE850-compatible smartphone and most wouldn’t bother themselves to understand that detail. But we weren’t going to leave the customer’s brand experience to chance. This meant consumer education would be key. So we took the boring, dry topic of bandwidth compatibility and gamified it – wrapping the education and engagement process into a QR-based, mobile-enabled treasure hunt, offering prizes and deals. This was all enabled by an app that would detect the phone’s compatibility and notify users if his/her smartphone is LTE850-compatible i.e. made to perform best on webe’s network.

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