WB By Hemani – From onground retail to online sales

One of the most challenging launches of the second quarter of 2017 was the launch of WB By Hemani – a range of organic brands including beauty, fitness and food. The client, like most in the industry had a rather traditional approach to media. If that wasn’t a challenge enough, the client had serious budget constraints which in turn led to little awareness of the product which was affecting sales.

Despite WB By Hemani having a strong ecommerce website, online sales were limited due to the low awareness of the product. To address this within the budget, m/SIX proposed that WB By Hemani partner with Daraz (the largest ecommerce store of Pakistan) for their Great Online Shopping Festival (GOSM). With a web portal that guarantees eyeballs and discounted rates of WB By Hemani’s product range coupled with targeted search advertising, we believed it was an excellent opportunity to create awareness and generate trial for the brand.

And rightly so, because the results revealed nothing less.

Not only this, ever since the shopping festival, the brand has witnessed increased sales online making the marketing team more open to the idea of digital marketing making it a win-win for all.

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