MH Global Team x Liverpool

Sponsorship of football clubs among airlines is pretty common. And typically, such sponsorships entitles the brand to tickets to live football matches at the home stadium of the football club. However, to generate the kind of buzz we were looking for, we needed to go beyond the typical money-can’t-buy experience. Football fans aspire to be like their football idols – owning their football kit, copying their game play and goal celebrations, with some also mimicking their look, from their hairstyles to their fashion. But what if you could take it further and literally live their life for 90 minutes, on the field? This gave birth to the idea of forming the Malaysia Airlines MH Global Team: an opportunity to play the match of their lives at Anfield, with fans from 10 countries, vying for a spot to play in the MH Global Teams to be helmed by 2 LFC legends i.e. Robbie Fowler and Gary McAllister.

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