m/SIX Series Event at the IPA
m/SIX hosted our inaugural m/SIX Series event on Ad Verification in July at the IPA.
Following high profile media coverage of brand safety issues over the last few months, we at m/SIX felt there was still much confusion, so we wanted to demystify the broader topic of Ad Verification for our client and industry partners. The session was curated to provide an overview of key areas of importance: Ad Fraud, Brand Safety and Viewability, as well as the policies and practises that m/SIX has in place to protect our clients.
Jess Burley, m/SIX Global CEO and Sarah Golding, President of the IPA, opened up the session, followed by our CTO, Ross Barnes, unpicking the key areas of focus and confusion. UK CEO, Alistair MacCallum, hosted a fireside chat with Matt Bush, Country Sales Director at Google, giving the floor an opportunity to ask any further burning questions.
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