Lexus Brand Shift
Lexus Europe has launched two content partnerships with Conde Nast and Euronews across their 6 key markets, including being the exclusive launch partner for Euronews luxury channel, Living It. The partners are key platforms to distribute the new Brand Shift Videos, designed to clearly demonstrate the craftsmanship and precision that goes into the development of the new Lexus LC. Lexus Stories, housed on Conde Nast, explains the intricacies of the car’s design using designers and technicians whose every day jobs require comparable craftsmanship.
The Videos are also distributed programmatically tapping into the core luxury and style focused audience.