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15 Rathbone St
London, W1T 1NB
United Kingdom

What we do

See examples of some of our most recent and best work

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Hotel aggregator Hotels.com were looking for a new and innovative way to promote their site in a digital environment

They wanted to use their comical brand ambassador Captain obvious in their communications and challenged their ad agency CP+B to come up with an idea that was specific to the digital environment, contextually relevant and in line with the humorous tone of voice.

They also needed an environment that fitted with their light-hearted approach whilst providing a platform capable of delivering the message

The Solution

CP+B decided to play with the idea with the skip button and creatively flip its meaning to a more literal one.  They filmed two versions of the ad one normally and one where all characters in the ad were skipping both of which were perfectly synced

They looked for a partner to deliver this idea and All4 the was the perfect environment in terms of tone and their enhanced VOD opportunities enabled to execute their idea, this is one of the first times an advertiser has used the innate interactivity of VOD at the time the ad was filmed

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Moving away from being a just a joyous Saturday night treat, Just Eat’s eyes are now set on expanding the market and changing the eating habits of the nation. To convert 60% of Brits who currently don’t order takeaway via web or app, instil broader, more frequent eating occasions, and liberate consumers to eat what they really want, our media strategy is set on being more memorable, inspirational and relevant to help drive this change.

m/SIX recently launched a partnership with Vitality Life and the Metro called Life Moments, a collaboration enabling Metro readers to share their big news and celebrations and also allowing us to closely align Vitality Life to those precious moments that trigger people to take out a life insurance policy.

A TalkTalk family let us install cameras into their home and film them 'fly-on-the-wall' style to see just how much being connected matters. It turns out it matters much more than we could have ever known.