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We are a joint venture between GroupM – the UK’s #1 media network and CHI & Partners - the UK’s #1 independent creative agency, therefore we offer our clients something unique: the very best media pricing in the market, coupled with deep creative empathy.
m/SIX was born with an ambition: to be agile and digitally focussed, to be unencumbered by legacy structures and to balance the challenge of building brands simultaneous to sales. It might not be the sexiest ambition in media, but it set us on a course of action that culminated in two of the biggest and most headline grabbing appointments of 2016.
m/SIX is a true Digital native. Born in the Digital age, data and technology sit at the epicentre of everything we do. In our early years this marriage with data enabled us to truly understand our clients’ customers and established our reputation as a solid digital and performance marketing operation.
A PARTNER IN
m/SIX is a partner in The&Partnership, an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. A cross-discipline communications group built for today’s complex industry landscape, The&Partnership comprises 15 agencies spanning four continents, with 1,500 staff. Bringing together specialisms including creative and design, media planning and buying, content and digital engagement, PR and influencer marketing, live events and experiential, data analytics and CRM, The&Partnership also leads new-model agency offerings for clients including News UK, The Wall Street Journal, TalkTalk, TELUS and Toyota. Digital and multi-channel expertise sits at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.
m/SIX Leadership Team
We are a naturally digital agency, born into a connected age where the concept of "new" and "old" media holds little meaning. Digital to us is about delivering efficient results, engaging content and rich learning that help us solve our clients' business challenges
Digital thinking sits at the core of everything we do. We have specialists sat within every client team, as well as in dedicated teams that "hot-house" key disciplines such as SEO, PPC, affiliates, and digital performance. This approach keeps our thinking fresh while providing hard-working business efficiency for our clients.
We also have a team of mobile specialists that feeds into our planning process along with providing stand-alone services. These include creative design & build, content creation & hosting as well as planning and buying.
We are truly a full-service media agency, planning and buying across all channels.
Being part of Group M means our buying power is leveraged across the world’s largest media network, providing all of our clients with the best rates in the market – whether that’s a TV spot in the X Factor final, a page in the Sunday Times or a takeover of the YouTube homepage.
Our unique heritage means that our teams have a deep empathy for the creative process. This not only makes us stronger partners for other agencies, but allows us to constantly assess our media in the context of tone and messaging – providing a truly joined-up approach to ‘what we say’ and ‘where we say it’ that makes our campaigns more powerful.
Our data and analytics team has one simple aim – to transform data into business success. Their influence is felt throughout planning and implementation, from the development of strategy to on-going optimisation.
Starting with client data and combining it with industry sources, we develop insight into audience behaviour and propensity, as well as market trends, that helps guide strategic thinking and spark creative development.
Once campaigns are live, reporting and analytics measure performance and drive optimisation. Digital tracking, DR attribution and econometrics are used alongside research to identify what is delivering business performance, and guide further investment. We have developed an on-the-fly approach to econometrics through Quantum, our always-on system which provides a lithe, low cost and quick way to deliver performance insight.
We have a dedicated team of social specialists who live and breathe the social web, providing insight, ideas and implementation to our clients – helping them develop their use of all things social, from specific campaigns right through to their business culture.
Where a client requires creative services or content creation, we are able to provide best in class creative teams. We can deliver creative across all channels ranging from TV, digital, out of home and press, to social campaign production.