Lyle’s Golden Syrup Sponsors C4’s Great British Bake Off

The Great British Bake Off is a British institution, and what better brand to sponsor its new home on Channel 4 than another Great British baking institution – Lyle’s Golden Syrup. m/SIX are hugely excited to bring together one of the nation’s most loved shows on TV with one of its favourite baking brands.

Tamas Fuzer, European Marketing Director, Tate & Lyle Sugars said: “As one of the nation’s favourite kitchen cupboard staples, we are very excited about the opportunity to join the celebration of the Great British baking obsession and look forward to all the thrills and spills of the forthcoming season.”

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