Ad Week 2017
Amidst chaos and terror in Westminster, Google under fire and publicly apologising and George Osborne’s surprising and controversial appointment of The Evening Standard, there were lots of interesting and inspiring discussions to watch at Ad Week Europe this year.
The most prominent discussion and one that has received extensive coverage in the national and indeed, international, press was, of course, Ad Fraud and Brand Safety.
Following the release of an m/SIX, The & Partnership and Adloox study around the real scale of Ad Fraud, ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ and our Chairman Johnny Hornby speaking at The Guardian Changing Media Summit the week prior, Ross Barnes, Group CTO, spoke to BBC Worldwide to kick off Ad Week Europe. During a very early interview on Monday morning on The World Business News, Barnes urges Google and Facebook to respond to the industry’s demands during Ad Week.
Lyle’s Golden Syrup Sponsors C4’s Great British Bake Off
Video Eats World
m/SIX Series Event at the IPA
Ad Week 2017
m/SIX wins European Toyota media business
So what is personalisation at scale? And is it right for your brand?
What happens next: How to reverse the rising tide of ad fraud 2017
Just Eat seals X Factor sponsorship and goes on the hunt for the UK’s best singing chefs