New m/SIX report reveals the true cost of ad fraud
Commissioned by The&Partnership and m/SIX last year and carried out over a period of 12 months by fraud detection specialists Adloox.
Ross Barnes our CTO returns to BBC News
A year on, our Chief Technology Officer Ross Barnes talks again about the severity of brand safety and ad fraud on BBC News
Alistair Macallum joins m/SIX as CEO
Alistair MacCallum has been named UK chief executive of m/SIX, just four months after he departed rival M2M when it was abruptly shut.
MacCallum joins M/SIX on 1 February as its parent, The & Partnership, prepares to take on Toyota’s £240m European media and creative account.
m/SIX wins European Toyota media business
Toyota has consolidated its European advertising and media businesses into The & Partnership from Publicis Groupe agencies without a pitch.
Pioneering Custom Audiences with Facebook
We were approached by Facebook to create a case study around our great work with their Custom Audience products
Online Advertisers Losing Billions to Fraud
Chief Technology Officer Ross Barnes talks to BBC Business Live about advertising fraud: who’s behind it, how it affects consumers, why it represents a threat to the global advertising industry, and the clarity and leadership needed to tackle it